When traditional marketing actions are not enough to achieve our goals, it is when actions are necessary that complement and reinforce them. This is the case of Special Actions.
A strategy based on Special Actions can use any type of technology, format or support, but they should meet some requirements:
- They are unexpected and creative
- They are aimed at a specific target
- They create special, original situations in public spaces (the street) or private spaces for public use (for example, shopping centres)
- They generate a positive impression capable of being transmitted by word of mouth very quickly